New research from the IWSR reveals that the RTD category is expected to grow by 12% in volume between 2022 and 2027, generating $40bn in revenue across 10 key markets, including the UK.
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The Portman Group today issued updated guidance to drinks companies on the fast-growing hard seltzer category, after research found there is low understanding among consumers that the drink is alcoholic.
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The market for ready-to-drink (RTD) alcohol products continues to show traction and demand from consumers, according to a new study from IWSR Drinks Market Analysis.
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Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations, anticipates a hard year ahead for a fledgling drinks trend.
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The Portman Group, which celebrates its 25 anniversary this year, has welcomed two new members — C&C Group and Mark Anthony Brands International — marking the first new members to join this year.
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The Portman Group has launched guidance on the growing hard seltzers category following research which showed that just 7% of consumers had heard of the drinks.
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The rise of hard seltzers in the US and, increasingly, the UK, is ushering in a new age of high functioning, health-focused drinks, which is comparable to the rise of vaping in the smoking sector. Hugh Jones weighs in.
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Drinks companies are stepping out when it comes to the no and low category. Lucy Britner looks at some of the more innovative offers.
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In the US, sales of hard seltzers are rocketing like gin, while hitting a low-alcohol, health-conscious sweet spot that might be perfect for the UK market too. Jo Gilbert charts a category on the rise
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